The Entrepreneurship Center of Babeș-Bolyai University, in collaboration with the Faculty of Economics and Business Administration (UBB–FSEGA), is hosting a professional lecture on 25 November 2025 (Tuesday), at 14:00, focusing on the role of artificial intelligence (AI) in entrepreneurial and corporate processes.

Guest speaker:
Dr. Ruben Nuredini, researcher and lecturer, Heilbronn University (Germany)

Key topics of the lecture:

• the current state of AI development and its business potential,
• the strategic role of data in business decision-making,
• the readiness of companies and entrepreneurs to adopt AI-based solutions,
• risks arising from excessive reliance on AI in economic decisions.

Venue: FSEGA Aula
Language: English
The event is open to all UBB students and staff.
We warmly welcome all participants!